GoFa’s design is a departure from the look of traditional industrial robots, narrowing the boundaries between industrial and consumer products. It employs slim, straight arms that give the cobot a user-friendly yet strong appearance, while the advanced use of color, material and finish gives GoFa a modern, sleek look. Its simple arm-side interface design with two buttons and light ring echoes the easy-to-use interfaces of consumer products. This makes it accessible even for first-time robot users more accustomed to consumer technology and who may be unfamiliar with industrial machinery.
“Industrial design is not just about the aesthetic! Form follows function, and our emphasis on human-centric design, using the approach of a consumer product means GoFa communicates the proposition of usability, utility and ease of use,” said Andie Zhang, Global Product Manager, Collaborative Robotics for ABB Robotics. “Creating an attractive, approachable design allows people to get the best out of their cobots. We not only want people to feel comfortable working alongside it, we want users to enjoy working with the robot. GoFa is programmed by touching the robot’s arm and leading it, so it’s important that users are comfortable with holding and guiding the cobot as they teach it.”
ABB’s cobots are intuitively designed so customers need not rely on robot programming specialists. This will help industries that have low levels of automation, with customers able to operate their cobot within minutes of installation, straight out of the box, with no specialized training.
“With their ease-of-use digital tools, integrated safety features and higher payloads, our new cobots represent the future of human and robot collaboration. This next generation will enable even more businesses to automate repetitive, mundane and dangerous processes, to enhance productivity and flexibility while leaving employees free to do more value-add activities,” added Andie Zhang. “If you can use a tablet or smartphone, you can work with our cobots.”
The launch of ABB’s new GoFa cobot builds on the success of ABB’s YuMi® family, which has been helping businesses safely automate key tasks since YuMi launched in 2015. The design concept of YuMi, the world’s first truly collaborative robot, also won the Best of the Best Red Dot award in 2011.